If you’ve written off email marketing as outdated or ineffective, you’re missing out on one of the most powerful tools for growing your business. The truth? Email marketing isn’t dead—it’s just evolved. The problem isn’t the platform; it’s how you’re using it. Let’s break down why email marketing still works, the common mistakes that might be holding you back, and how to start seeing real results.
Why email marketing still works (and why you should care)
With social media algorithms constantly shifting, your reach isn’t guaranteed. But with email, you have a direct line to your audience. Done right, email marketing builds relationships, nurtures leads, and drives sales—all without fighting for attention in an overcrowded social feed.
Still not convinced? Studies show that email marketing delivers an average ROI of £36 for every £1 spent. That’s not just good—it’s unbeatable.
So, what’s the catch? Many businesses are doing email marketing wrong, and that’s why they’re not seeing results.
5 common email marketing mistakes (and how to fix them)
1. You’re sending the wrong content
If your emails are all about sales and promotions, you’re missing the bigger picture. People don’t want to be sold to constantly—they want value. Offer helpful tips, insights, behind-the-scenes updates, or industry news. Make your emails worth opening.
2. You’re not segmenting your list
Not all subscribers are the same. Some are brand-new leads, some are past buyers, and some are loyal customers. Sending the same message to everyone? That’s a mistake. Segment your list so your emails feel relevant and personal.
3. Your subject lines are boring
If your open rates are low, your subject lines are likely the problem. “Newsletter No.5” isn’t exciting. Try something curiosity-driven or benefit-focused, like:
• “3 Mistakes You’re Making with Your Marketing (and How to Fix Them!)”
• “How to Get More Customers Without Spending More on Ads”
4. You’re not testing what works
If you’re not tracking open rates, click-through rates, and conversions, you’re flying blind. Test different subject lines, send times, and content types. See what resonates—and do more of it.
5. You’re not giving people a reason to stay
Too many businesses treat their email list like a one-way street. Instead, encourage engagement. Ask questions, invite replies, and make subscribers feel part of your brand’s community.
It’s time to do email marketing the right way
Email marketing isn’t dead—it just needs a smarter approach. When done well, it can drive traffic, increase sales, and strengthen your brand.
If you’re not sure where to start, we can help. Whether it’s crafting high-converting emails, refining your strategy, or building automated email sequences, we’ve got the expertise to get your email marketing working.
Book a free consultation today or grab a free digital marketing audit to see how we can help you get more out of your email marketing in 2025. 🚀
Comments